Inline has been landscaping in Ontario since 1992 — patios and stonework in summer, snow clearing in winter, pollinator gardens and green walls for commercial clients. Family-run for three decades, the kind of business that grows almost entirely on referrals.

The Wanderland team led the redesign and owned the UX and visual direction. My job was to build it in Webflow and hand it back to them.

That's a narrower brief than it sounds, and it has its own discipline. The design isn't yours, so the interesting decisions aren't about what the site should look like — they're about building it faithfully, and leaving it in a state someone else can pick up without cursing your name.

Dedicated service pages for residential and commercial landscaping, with content structured around benefits, process, and coverage areas.

Portfolio CMS showcasing completed projects such as patios, pools, decks, and more, helping visitors see the quality and variety of Inline’s work.

Responsive design optimized for mobile and tablet, ensuring potential clients can explore the site comfortably from any device.

Maintainable Webflow setup, with reusable components and clean classes, enabling Wanderland and Inline to keep the site evolving without friction.

The site launched and went back to Wanderland's team, who run it from there. They were happy with the code quality and it arrived on schedule — which, on a white-label build, is most of what the job is.

Webflow development and handover. Wanderland led UX and Sophie did the web design. Built in Webflow.