The Wave Capital Design System is a comprehensive framework crafted to ensure consistency, scalability, and efficiency in digital design. Built with a focus on clarity and accessibility, it reflects Wave Capital’s commitment to innovation and inclusivity.
This project showcases the process of creating a cohesive brand identity, reusable UI components, and responsive layouts to deliver an exceptional user experience. The system empowers teams to work faster, maintain brand integrity, and connect meaningfully with their audience.
Role: Lead UX designer
Responsibilities: User research, wireframes, prototyping
Design Principles
Clear – Easy to use and read.
Consistent – Unified look and feel.
Flexible – Adapts to any need.
Accessible – Inclusive for all users.
Aligned – Matches the Wave Capital brand.
Brand Identity
Logo
The logo variations
Styles
Typography, colors, icons, elevations
Components
Reusable UI elements
Layouts and Grids
Responsive design layouts: Desktop (1440+dp), tablet (905-1239dp), and mobile (0-599dp).
The Wave Capital Design System is more than a set of guidelines—it’s a foundation for growth, creativity, and connection. By combining clarity, consistency, and flexibility, it empowers teams to build impactful, user-friendly experiences while maintaining the brand’s integrity.
This system reflects Wave Capital’s mission: to innovate, inspire, and lead with purpose. It bridges design and functionality, ensuring every interaction resonates with users and strengthens the brand.