OrbitAI — Designing a Calm, Intelligent for Focus and Deep Work by Muhammad SalmanOrbitAI — Designing a Calm, Intelligent for Focus and Deep Work by Muhammad Salman
OrbitAI — Designing a Calm, Intelligent for Focus and Deep Work
OrbitAI is a concept AI product designed to help people plan their day with clarity, focus, and calm.
Unlike traditional productivity tools that optimize tasks in isolation, OrbitAI is built around human energy, attention, and decision fatigue. It combines intelligent scheduling, explainable AI, and distraction-free focus into a single, cohesive system.
This case study explores how product thinking, calm visual design, and purposeful motion were used to design both the landing experience and the core dashboard of OrbitAI.
OrbitAI Homepage
Role: Product Designer & Webflow Developer
Scope: Product strategy, UX/UI, interaction design, system design
Type: SaaS Concept product / MVP / Portfolio case study
Timeline: Iterative design sprint
1. The Problem
Modern productivity tools help people manage tasks — but not manage energy, focus, or mental clarity.
People don’t struggle because they lack to-do lists.
They struggle because:
Tasks are scheduled at the wrong time
Focus is constantly interrupted
Tools overwhelm instead of guide
Productivity systems ignore human energy rhythms
Most apps ask users to adapt to the tool.
OrbitAI was designed to do the opposite.
2. The Insight
Through observation and personal experience, I identified a key insight:
Productivity is not about doing more —
it’s about doing the right work, at the right time, with the right energy.
This led to three core design principles:
Energy-aware scheduling
AI that explains why, not just what
Calm interfaces that reduce cognitive load
OrbitAI is not a task manager.
It’s a personal AI companion for focus and decision-making.
Features Bento-Card Section
Authentication screens designed to feel calm, trustworthy, and consistent with the core product experience.
3. The Product Vision
OrbitAI is a personal AI hub that:
Understands tasks written in natural language
Optimizes schedules based on energy patterns
Protects focus during deep work
Learns from behavior and improves over time
Instead of dashboards full of noise, OrbitAI offers:
Clear guidance
Gentle nudges
Confident decisions
4. Core Experience Overview
OrbitAI is built around four connected systems, not isolated features.
1️⃣ Dashboard — The Command Center
The dashboard gives an immediate sense of control and calm.
OrbitAI Full Dashboard
Key goals:
Show what matters today
Reduce decision fatigue
Surface urgency without stress
Design decisions:
Minimal color usage for hierarchy
Clear prioritization
Friendly AI presence to humanize the experience
This is where users feel oriented, not overwhelmed.
2️⃣ Smart Schedule — Energy-Based Planning
Instead of fixed calendars, OrbitAI schedules tasks around human energy flow.
Core Feature - Smart Schedule
Key features:
Morning / afternoon / evening energy awareness
AI-optimized task placement
Clear explanation: “Why this task is here”
Why it matters:
Users don’t need blind automation — they need trust.
By explaining decisions, OrbitAI builds confidence in the system.
3️⃣ Task Intelligence — From Thought to Action
Core Feature - Task Intelligence -Empty State
Core Feature - Task Intelligence - Post Input
Users describe tasks naturally:
“Prepare investor pitch for next week”
OrbitAI analyzes:
Intent
Energy requirement
Strategic importance
Time estimation
Dependencies
Then it transforms thoughts into structured, actionable work.
Design focus:
Clear before/after states
AI insight cards instead of raw data
One-click actions (add to schedule, simulate change)
This turns mental clutter into clarity.
4️⃣ Focus Mode — Protecting Deep Work
Focus Mode is intentionally minimal and distraction-free.
Key ideas:
One task
One timer
One purpose
Core Feature - Focus Mode - Pre Focus State
During focus:
Notifications muted
Task switching blocked
Sessions guided by AI recommendations
Core Feature - Focus Mode - Post Focus State
After focus:
Gentle reinforcement
Progress acknowledgment
Adaptive learning for future schedules
This reinforces positive behavior, not pressure.
5️⃣ Insights — Learning From You
OrbitAI doesn’t just track productivity — it understands patterns.
Core Feature - I
Insights include:
Productivity rhythm by time of day
Focus streaks
Energy dips
What improves or harms performance
Insights are:
Short
Actionable
Automatically updated
The goal is not analytics — it’s self-awareness.
5. Design System & Visual Language
OrbitAI uses a calm futuristic aesthetic:
Dark UI to reduce eye strain
Soft glow accents for guidance
Motion used only when meaningful
Principles:
Motion explains, not decorates
Color signals priority, not noise
AI presence feels supportive, not intrusive
The interface is designed to disappear when the user is focused.
6. Challenges & Decisions
Challenge: Avoid making AI feel magical but vague
Solution: Explain AI decisions clearly in-context
Challenge: Avoid feature overload
Solution: Design around systems, not features