Elegantnast - Luxury Beauty Brand Website
Muhammad Salman
Elegantnast - Luxury Beauty Brand Website
🧩 Client Overview
Lisa Prezer (Elegantnast) — an internationally certified lash stylist known for natural, aesthetic eyelash extensions, offering premium beauty training and services in Germany.
🎯 Goal
Create a modern, elegant, and luxurious website that reflects Lisa’s premium brand identity — while providing an easy way for clients to explore services, view her portfolio, and book appointments online.
🔍 My Role
UX Research & Information Architecture
Wireframing (Lo-Fi & Hi-Fi)
UI Design (Figma)
Webflow Development
CMS Setup for Services & Portfolio
Responsive Optimization
Visual Direction (color, typography, imagery)
🧱 Process Highlights
Discovery & Structure
Studied existing reference (Beautinda page)
Defined main pages: Home, Price List, Portfolio, About, Contact, Training, Terms
Designed around minimal, luxurious aesthetic with silver and beige tones
Wireframing & Design
Created Lo-Fi and Hi-Fi wireframes in English → localized to German using Figma plugin
Used Merriweather + Montserrat fonts for balanced elegance
Integrated handwritten accent for a luxury touch
Hero image & overlays designed to evoke premium beauty studio feel
Webflow Development
Fully responsive layouts
Smooth subtle animations
CMS-driven portfolio with category filters
Password-protected training page setup
Safari bug fixes and cross-browser optimization
Collaboration & Refinement
Integrated client’s Dropbox assets and German content
Iterated on design feedback quickly
Maintained continuous communication through milestones
✨ Outcome
A sleek, professional, and high-end website aligned with Lisa’s luxury brand vision
Fully mobile-optimized
Client satisfaction and repeat collaboration invitation
(“Amazing work again, Muhammad, thank you!” — David Müller, ROI Growth)
🛠️ Tools Used
Figma · Webflow · CMS Collections · Parrot Localization · Google Fonts · Photoshop
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Posted Oct 21, 2025
Created a multilingual luxury website for Elegantnast, focusing on elegance and premium brand aesthetics.
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