Marketing Management for a Large Scale Event in London

On September 22, 2019, Transport for London (TFL) and the Mayor of London cleared the city roads of traffic, allowing Londoners and visitors to experience the benefits of walking, cycling, and riding through normally congested streets.

As part of this initiative, the Wanderlust team organized a series of wellness events that transformed the city landscape into a haven for health and well-being activities.

1000 Yogis on Tower Bridge: At 7 AM, as the traffic lights turned red, 1000 yogis set their mats on the iconic Tower Bridge, participating in a mass yoga session despite the rainy weather.

Full-day Wellness Events: Over 400 attendees participated in free wellness activities held throughout the day at Aldermanbury Square.

Media Coverage: The event received extensive coverage, featuring in major publications such as BBC, Evening Standard, and Forbes.

Pre-Promotion and Social Media Coverage: Worked alongside the Wanderlust team to promote the event before the day, ensuring wide reach and engagement through strategic social media campaigns.

Community Building: Facilitated community engagement around the event, fostering a sense of connection and anticipation among attendees.

Volunteer Coordination: Sourced and managed volunteers through existing and partner networks, ensuring smooth operations and attendee support on the day.

The Car Free Day London event successfully demonstrated the positive impact of reducing traffic in the city. With the Wanderlust team’s contribution, the event provided a unique and memorable experience, highlighting the benefits of wellness activities in an urban setting and receiving widespread media acclaim.