Marketing and Ecommerce Management for a Luxury Activewear Brand
Dayana Gordina
Social Media, Partnerships, Community & Growth
Managed social media and content creative teams to maintain brand consistency. Increased Instagram following by 45% in 7 months through strategic partnerships, events, and influencer marketing.
Partnership and Collaboration Development and Management
Built and managed strategic partnerships and collaborations with the top brands and individuals within the wellness and lifestyle industries.
Influencer Marketing Management
Oversaw influencer marketing initiatives and hosted multiple influencer and PR events across the top London locations. Expanded the influencer network to 1,000 global influencers, doubling weekly reach from 2 to 4.5 million users.
Ecommerce Business Re-platforming
Successfully migrated the ecommerce platform from Magento 1.9 to Shopify Plus, reducing costs by £2,000 monthly. This included direction of the design of the store.
Email Marketing
Designed and executed email marketing campaigns with a 25% open rate and 3.5% click-through rate.
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Posted May 31, 2024
Scaling brand growth and digital community for a contemporary fashion and activewear brand, Varley.
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Varley
