Managed social media and content creative teams to maintain brand consistency. Increased Instagram following by 45% in 7 months through strategic partnerships, events, and influencer marketing.

Built and managed strategic partnerships and collaborations with the top brands and individuals within the wellness and lifestyle industries.

Oversaw influencer marketing initiatives and hosted multiple influencer and PR events across the top London locations. Expanded the influencer network to 1,000 global influencers, doubling weekly reach from 2 to 4.5 million users.

Successfully migrated the ecommerce platform from Magento 1.9 to Shopify Plus, reducing costs by £2,000 monthly. This included direction of the design of the store.

Designed and executed email marketing campaigns with a 25% open rate and 3.5% click-through rate.