Marketing and Community Management for a Digital Campaign
Dayana Gordina
Project overview
As the response to 2020 pandemic and live event cancellations, Wanderlust has developed a 12-week long digital campaign to strengthen and maintain relationships with 2020 official partner, Zendium.
To adapt to the new world order of living through lockdown, we pivoted the entire partnership strategy to give Zendium a relevant voice and platform in the digital sphere.
WANDERLUST ZENZONE In Partnership with Zendium was established, creating a safe space for Wanderlusters to tune in and engage in different practices to boost their inner strength, connect with zendium and #stayzenathome.
Really enjoyed being part of this conversation, thank you so much Wanderlust, Zendium and BALANCE for facilitating it. It’s great to see brands wanting to bring conversations like this alive.
— Ben Bidwell, ZENZONE talent
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Posted May 31, 2024
Led marketing and social media content direction and production for a 12-week digital campaign in partnership with a global brand from Unilever.
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Unilever
Wanderlust
