Brand Refresh & Website Redesign for an Evolving Wellness Brand

Visit exequorwellness.com

Brand refresh, website design, and build for a boutique wellness coaching service for high-achieving professionals.

After years of collaboration on multiple projects, a longtime client entrusted me with the next step in the evolution of her wellness business. As the focus of Exequor Wellness shifted from a traditional wellness studio model to a more high-end concierge service, serving both individuals and enterprise clients, the site and aesthetics needed to reflect the maturity of the brand.

With a priority on lead capture through custom inquiry forms and direct calendar booking, the redesigned site is not only visually striking but also a powerful tool for client engagement and business growth.

Evolving the brand identity to reflect the client’s growth while maintaining continuity with previous iterations.

Balancing the needs of two distinct audiences: individuals seeking personal wellness and enterprise clients looking for organizational solutions.

Enhancing the website’s functionality to streamline lead capture and improve the user experience.

Polish the existing brand identity to convey the brand’s maturity and further elevate the visual look

Design a visually compelling and intuitive website optimized for lead generation via booking and inquiry forms.

Build a scalable platform that supports ongoing growth and additional service offerings

This brand refresh celebrated the growth of Exequor Wellness while building on the foundations of its existing identity. While the logo mark itself was largely unchanged, the visual system was rethought and overhauled to reflect the maturity and sophistication of the business today. The refined aesthetic conveys trust, harmony, and holistic well-being through:

A cleaner logo symbolizing growth and mindfulness.

A lighter versatile color palette that evokes calm, clarity, and professionalism.

Simplified graphic treatments that appear more cohesive and impactful.

Designed in Figma and developed in Webflow, the website blends form and function to enhance user experience and drive engagement with special attention paid to lead capture mechanisms. Highlights include:

Booking Integration: Direct links to Calendly to streamline consultation bookings.

Inquiry Forms: Strategically placed contact form models with options for both primary user types (auto-selected in context) to make it easy for users to connect and inquire about services.

Clear Calls-to-Action: Prominent CTAs on every page to guide users toward key actions.

Site Map and Navigation: Completely overhauled sitemap and simplified the navigation. Reducing the number of links in the primary navigation from 9 to 3 without sacrificing intuitive UX allows us to better lead clients to the appropriate destinations.

Robust CMS structure: Collections for team members, concierge service offerings, as well as upcoming and past events and programming.

Delight & Engagement: Implemented a fun ripple effect for the hero and footer background echoing the goal of tranquility while keeping engagement around key CTAs.

I worked closely with the client, with direct involvement in generating and editing to ensure the site’s content reflected the brand’s mission and offerings clearly and effectively. Visual storytelling through imagery and testimonials helped build trust and connection with visitors.

Brand Evolution Achieved: The refreshed identity and website reflect the client’s expanded services and position Exequor Wellness as a leader in wellness coaching.

Enhanced Lead Capture: Booking tools and inquiry forms simplify the process for potential clients, driving more consultations and inquiries.

Streamlined User Experience: The intuitive design allows visitors to easily navigate the site and discover relevant services.

Client Empowerment: The Webflow platform gives the client the ability to manage updates independently, ensuring scalability for future growth.

This project showcases the power of thoughtful design to honor a brand’s history while positioning it for future growth. If you’re ready to elevate your brand identity and create a high-performing website that drives results, let’s connect!

Visit exequorwellness.com

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