GoHighLevel Lead Engine & Ops for a Marketing Agency

A growing US marketing agency was running ads, social content and appointment setting, but leads from its lead magnet sat in GoHighLevel with no instant follow-up, sales only heard about new leads late, and the contact list was filling up with people who had asked to stop hearing from them.

As the agency-side project and operations manager, I built 8 GHL workflows and kept the team moving each week

Scorecard intake: an inbound webhook creates the contact, tags it, alerts sales on Slack and notifies the closer, then sends email and SMS follow-ups with a 2-day wait

Scorecard report delivery, including a PDF version

Cold open and cold nurture sequences for outbound leads

Appointment confirmation, reminder, survey and review request flow

Instagram and Facebook comment auto-DM

Weekly unsubscribe sweep that has moved 270 contacts to do-not-disturb, protecting sender reputation

Weekly operations on Slack: pipeline updates, reporting and coordinating the ads, social and appointment-setting team

Every scorecard lead now gets an instant reply and sales hears about it right away, follow-ups go out without anyone remembering to send them, and unsubscribed contacts are cleaned out every week. The founder can focus on selling while the system and the team run day to day.