Just Launched: Orange Website Redesign

Just Launched: Orange Website Redesign (Ecommerce)

Project Overview

We recently launched a full website redesign for Orange, an ecommerce brand selling drainage products.

The challenge wasn’t the product quality. It was perception.

Despite offering reliable, well-made products, the old website made them feel cheap and outdated. For an ecommerce brand, that’s a problem, because users decide if they trust your product in seconds.

The goal was clear: position Orange as a premium, trustworthy brand and create a buying experience that feels smooth, intentional, and modern.