Just Launched: Orange Website Redesign
Kendrick Samonte
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Posted Jan 30, 2026
Just Launched: Orange Website Redesign (Ecommerce) Project Overview We recently launched a full website redesign for Orange, an ecommerce brand selling drain...
Just Launched: Orange Website Redesign (Ecommerce)
Project Overview
We recently launched a full website redesign for Orange, an ecommerce brand selling drainage products.
The challenge wasn’t the product quality.
It was perception.
Despite offering reliable, well-made products, the old website made them feel cheap and outdated. For an ecommerce brand, that’s a problem, because users decide if they trust your product in seconds.
The goal was clear:
position Orange as a premium, trustworthy brand and create a buying experience that feels smooth, intentional, and modern.