Helker and Crawford | Brand and Web Design
Kendrick Samonte
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Posted Jan 14, 2026
We redesigned Helker & Crawford’s website and brand to reflect their true potential. Elevating their presence to match the quality and scale of their work
Client: Helker & Crawford Constructors, LP
Industry: Commercial Construction
Project: Website & Brand Redesign
Challenge:
Helker & Crawford had a functioning website, but its outdated and low-quality design didn’t reflect the company’s experience, reputation, or the high-value commercial construction projects they deliver. As a business serving clients with significant budgets and strong industry expectations, a “cheap” aesthetic was undermining their brand perception despite decades of success.
Solution:
We redesigned their website and refined their brand presentation to better align with Helker & Crawford’s professionalism and industry stature. The new design showcases their portfolio, company values, leadership, and project excellence in a visually compelling and polished way. The site now highlights key project imagery and features tools like a plan room and qualification/bidding resources more clearly, enhancing usability and client engagement.
Impact:
Transformed the company’s digital presence to match the quality of work they deliver.
Elevated brand perception to appeal to high-value clients and partners.
Improved visual storytelling of their extensive construction experience and project portfolio.
This redesign ensures Helker & Crawford’s website now lives up to the name and potential of a trusted construction leader.