Measuring Website Success: Key Metrics to Track for Better ROI
Setting the Stage: Essential Tools for Website Analytics
Google Analytics 4 (GA4)
Google Search Console
Heatmap and User Recording Tools
Key Metrics for Measuring Website Performance
Traffic and Acquisition Metrics
Engagement Metrics
Conversion Metrics
User Experience and Technical Metrics
Analyzing Data and Turning Insights into Action
Identify Your Top-Performing Content
Analyze the User Journey
Set Benchmarks and Report Regularly
Conclusion
References
Posted Jun 30, 2025
Is your website actually working? Learn how to measure its performance using key metrics and tools like Google Analytics to understand your traffic, engagement, and ROI.