Packaging Design for SelfCare by Suman Agarwal by Flipside Co
The SelfCare by Suman Agarwal packaging design embodies a refined and soothing visual identity, perfectly aligned with the brand’s focus on holistic wellness.
Role: Senior Design Associate - I led the conceptualization and complete design execution, ensuring a seamless blend of elegance, minimalism, and premium appeal.
Self Care is a nutrition brand run by celebrity nutritionist Suman Agarwal. They launched their own range of supplements, for which we designed the packaging for this range.
Selected a vibrant color palette that energizes and attracts consumers, while maintaining a refined and professional look. The colors were chosen to reflect the efficacy and dynamism of the nutraceutical.!
The goal was to create a packaging design that captures attention through bold yet sophisticated aesthetics, ensuring the product conveys both vitality and elegance.
We created a visual roadmap that guides you effortlessly through the packaging, making the customers’ shopping experience smooth and easy!
Soft pastel shades laid the foundation of the packaging, setting the stage for our product to shine. But we didn't stop there. Oh no! We added a punch of contrast with bold typography that practically jumps off the packaging.
Led concept & design for SelfCare by Suman Agarwal, crafting an elegant, minimal, and premium packaging identity that enhances brand recognition and trust.