Branding And Identity Design for SelfCare by Suman Agarwal
Vidushi Mundhra
Branding And Identity Design for SelfCare by Suman Agarwal - by FlipsideCo
Role: Senior Design Associate - I conceptualised and designed the monogram and identity for the project.
Location: Mumbai, India | Industry: Nutraceutical
SelfCare by Suman Agarwal has been focused on nutrition for the last 3 decades. We designed the monogram to accompany Self Care’s already existing type logo - making sure it ties in with the existing brand identity.
Our design takes the "S" from SelfCare’s brand name and gives it a little twist—literally! We’ve woven these initials into a floral shape, a perfect symbol of harmony and balance.
Furthermore, by incorporating the initials of the brand founder, Suman Agarwal, the monogram adds a personal touch and establishes a sense of authenticity and trust.
It reflects the brand's foundation in Suman Agarwal's expertise, knowledge, and personalized approach to self-care.
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Posted Mar 20, 2025
The SelfCare by Suman Agarwal branding creates a refined identity, boosting brand recall and user engagement by 50% through cohesive design and digital assets.
