Role: Senior Design Associate - I conceptualised and designed the monogram and identity for the project.

SelfCare by Suman Agarwal has been focused on nutrition for the last 3 decades. We designed the monogram to accompany Self Care’s already existing type logo - making sure it ties in with the existing brand identity.

Our design takes the "S" from SelfCare’s brand name and gives it a little twist—literally! We’ve woven these initials into a floral shape, a perfect symbol of harmony and balance.

Furthermore, by incorporating the initials of the brand founder, Suman Agarwal, the monogram adds a personal touch and establishes a sense of authenticity and trust. It reflects the brand's foundation in Suman Agarwal's expertise, knowledge, and personalized approach to self-care.