Branding And Identity Design for SelfCare by Suman Agarwal by Vidushi MundhraBranding And Identity Design for SelfCare by Suman Agarwal by Vidushi Mundhra
Branding And Identity Design for SelfCare by Suman Agarwal
Branding And Identity Design for SelfCare by Suman Agarwal - by FlipsideCo
Role: Senior Design Associate - I conceptualised and designed the monogram and identity for the project.
Location: Mumbai, India | Industry: Nutraceutical
SelfCare by Suman Agarwal has been focused on nutrition for the last 3 decades. We designed the monogram to accompany Self Care’s already existing type logo - making sure it ties in with the existing brand identity.
Our design takes the "S" from SelfCare’s brand name and gives it a little twist—literally! We’ve woven these initials into a floral shape, a perfect symbol of harmony and balance.
Furthermore, by incorporating the initials of the brand founder, Suman Agarwal, the monogram adds a personal touch and establishes a sense of authenticity and trust.
It reflects the brand's foundation in Suman Agarwal's expertise, knowledge, and personalized approach to self-care.
The SelfCare by Suman Agarwal branding creates a refined identity, boosting brand recall and user engagement by 50% through cohesive design and digital assets.