Magical Brand Identity for Bunny’s Bakeshop

Bunny’s Bakeshop was created with the mission of offering more than just sweet treats—it’s a place where nostalgia, comfort, and whimsy come together. The brand’s vision is to create a magical, storybook-like experience that makes every visit feel special, while its purpose is to spread joy through both flavor and visual charm.

To bring that to life, I developed a visual identity inspired by vintage patisseries and fairytales. Soft pastels, ornate frames, and playful illustrations were used to evoke warmth and wonder. This creative direction helped the brand stand out in a competitive market by appealing directly to customers who value aesthetics, sentimentality, and immersive branding.

The result is a cohesive and enchanting identity that instantly connects with the target audience—those who seek a little magic in the everyday.