Lennart Neubauer is an 18-year-old windsurfer who is the U18 Freestyle Windsurf World Champion. He is sponsored by several well-known brands and currently lives and trains on the island of Naxos, Greece. The goal of this project was to create a logo for Lennart that would embrace both his German and Greek roots, reflect his upcoming brand, and be simple yet dynamic. The project also involved bringing the experience of a windsurf competition into the digital world.

Create a logo for Lennart that represents his German and Greek roots

Reflect Lennart's upcoming brand through the logo

Develop a simple yet dynamic logo

Bring the experience of a windsurf competition into the digital world

Conducted competitor market research to understand the current branding trends in the windsurfing industry

Created user journey and site map to understand the target audience and their needs

Merged the Greek alphabet letters λ and v (L and N) into a single symbol to create a clean and dynamic N symbolizing his surname (Neubauer)

Developed Lennart's brand architecture and identity, including logo design, color psychology, and typography

Designed and developed Lennart's website using Figma, Adobe Photoshop, and WordPress

The logo for Lennart Neubauer's brand was created by merging the Greek alphabet letters λ and v (L and N) into a single symbol. The result was a clean and dynamic N symbolizing his surname (Neubauer) that embraced both his German and Greek roots.

Lennart's brand colors were inspired by the maritime environment of the Greek island of Naxos and the gaudy colors of his windsurf equipment. The primary color palette included blue, tail, and fuxia, representing the colors of the sea and the sun at sunset.

The typography for Lennart's brand was chosen to be simple yet dynamic, reflecting his personality and his sport. The primary font used was Open Sans, which is modern and legible, making it perfect for digital design.

The final result was a successful branding project for Lennart Neubauer, U18 Freestyle Windsurf World Champion. The logo design and brand identity were simple yet dynamic, reflecting Lennart's personality and his sport. The website design and development provided a digital platform to bring the experience of a windsurf competition into the digital world. Lennart was pleased with the final result, stating that :

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