The primary objective was to enhance the fan experience for sports enthusiasts by meeting their increasing demand for unique and immersive engagement.

To achieve this, we implemented interactive features and real-time, personalized content delivery systems. These enhancements were designed to engage fans more deeply with games, leverage the latest technological innovations, and provide access to more exclusive content.

Discovery & Research: Conducted thorough research to understand current fan experiences and identify potential improvements.

Platform Vision: Developed a clear and strategic vision for the interactive platform tailored to the needs of sports fans.

Idea Validation: Validated ideas through targeted feedback mechanisms to ensure alignment with fan expectations.

Prototyping: Built prototypes to test and refine the interactive features and content delivery systems.

Design Development: Finalised the design based on feedback and prototype performance, readying it for deployment.

Increased Delivery Velocity: Streamlined processes and integrated new technologies to speed up content delivery

Reduced Development Waste: Implemented efficient practices that minimised waste during the development phase.

Validated Requirements: Ensured that all platform enhancements were aligned with the validated needs and preferences of the target audience, guaranteeing relevance and effectiveness upon launch.