Designing a new health tech venture

The task was to deliver a robust business case and articulate the product vision for a billion-dollar opportunity by harnessing the transformative potential of video content in healthcare.

We identified a significant gap in the specialty prescription market, which led to the development of a solution designed to empower both patients and providers. Our approach provides accurate, real-time data, compelling storytelling, and insightful analysis to facilitate informed decision-making.

Discovery & Research: Initiated the project by thoroughly understanding the current market, identifying needs, and exploring potential opportunities.

Platform Vision: Developed a clear and strategic vision for the platform that aligns with the needs identified during the discovery phase.

Value Proposition Design: Crafted a value proposition that clearly communicates the benefits of the platform to all stakeholders.

Business Model Innovation: Designed an innovative business model that supports long-term sustainability and scalability.

Investment Narrative Creation: Developed a compelling narrative to attract and secure investment from stakeholders.

Establishment of a New Market Niche: Successfully carved out a new niche in the market, positioning the platform as a pioneer in video-driven healthcare solutions.

Market Sizing and Validation: Conducted extensive validation exercises to size the market accurately and confirm the platform’s potential for success.