Ad Campaign for Yearly Event: Suits n' Boots - Concept Project

Behind the Event

Suit 'n Boots is a fundraising event thrown in the springtime at Mt.Hood Meadows in partnership with a vendor, last year's partner was Kona Brewing Co. This event is a costume party on the mountain; you can wear any suit you want your bathing suit or a three-piece suit, any suit goes except your birthday suit.

Behind the Campaign

This campaign was created to give an example of how the Suits 'n Boots event at Mt. Hood Meadows could potentially be promoted. The stained glass concept was chosen to enhance the beauty of the mountain in the spring when you can enjoy both the sun and snow. The stained glass style material would catch the sun and spread its colors over the snow, making it more like art than promotional material.

Behind the Collateral

The wind flags would be made from a semi-translucent material that would allow some sunlight to pass through and show colors on the ground like real stained glass. Posters for the event placed indoors would be presented in lightbox frames to mimic the sun and provide the same effect. The shirts would be made from a material that changes from black and white to full of color when in the sun to bring the stained glass art in the sun concept to life.

Color Palette & Typeface

After blocking out the main colors of the Mt.Hood reference image, the base color palette was made to go well together. After selecting the initial colors, each was tweaked to fit the strong colors usually found in stained glass. These two typefaces are the ones used in the Mt.Hood Meadows logo and thus were used to make this campaign cohesive with the current branding.

Inspiration

Stained glass was the inspiration for the concept of this event because of how it harnesses the sun to flood the area with beautiful colors. I wanted to take advantage of that ability for this outdoor event for outdoor sports and present it in a new way.