I transformed an app concept into a complete product, including a companion website that effectively promotes the app. My process began with a thorough requirements analysis and definition of target user groups, followed by developing usage scenarios, key tasks, features, and a structured information architecture. From basic lo-fi wireframes to detailed hi-fi prototypes, I strategically designed the user experience and interface. I also created the branding and a modern website that clearly showcases the app’s features, culminating in a seamless handover to the development team.