Good Earth | Brand Identity + Package Design

Good Earth is an El Nido-based bean-to-bar chocolate brand that locally sources cacaos in Palawan. Their dedication extends beyond ingredients, embracing eco-friendly practices in all operations, and creating delectable chocolate for the people.

The objective for the official brand launch is to establish a visually compelling identity that embodies a friendly and sustainable ethos. The directive is to draw inspiration from the cacao plant, seamlessly integrating it into the overall concept of the brand as a dedicated bean-to-bar enterprise.

The package design caters to three chocolate variants, each intricately linked and inspired by endemic species in Palawan—specifically, the Yellow Birdwing, Palawan Santan, and Palawan Peacock-Pheasant. Drawing from the distinctive patterns of these animals, each chocolate bar's visual identity is uniquely crafted to reflect their individual characteristics.

These are the first concept explorations for the logo.