Tsaa Laya | Social Media Strategy + Content Creation
Julia Klaryz Tabor
Brand Overview: Tsaa Laya is a brand dedicated to crafting exceptional tea experiences using tropical botanicals. Their teas are a delightful blend of herbs, spices, and fruits sourced from pristine islands and cultivated by dedicated farmer partners. The brand aims to transport tea enthusiasts to new realms of flavor and fragrance, inviting them to savor the uniqueness of each blend.
The Brief
The primary goal of this project is to develop a comprehensive social media content bucket for Tsaa Laya, aligning with the brand's essence and engaging its target audience which are young millennials up to Gen Z. The content will not only showcase the diverse range of teas but also highlight the brand's commitment to sustainability, collaboration with farmers, and the exotic origins of their ingredients.
How did we position the brand in the digital space?
Tsaa Laya is not just another 'tea brand'. It is a community that caters to your well-being and brings value to the people around them. Wether you're a tea enthusiast, book lover, an independent creative, a cup of tea is what you might just need at the end of the day.
Instagram and Tiktok Accounts
Instagram Carousel Post
Instagram and Tiktok Series
We have introduced three distinctive initiatives: Calm Spaces, Beyond the Cup, and Cafe Features, with the primary goal of raising awareness about Tsaa Laya's HORECA partners. These platforms aim to showcase the diverse range of teas offered by these partners while emphasizing the source of our tea—100% locally sourced from various farms across the Philippines.
Calm Spaces
Beyond Our Cup
Check out Tsaa Laya here 🍵
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Posted Jan 26, 2024
Tsaa Laya is a homegrown tea brand from the Philippines. They are a 100% locally sourced tea brand that emphasizes community over a traditional tea identity.
