Milkomeda enhances blockchain interoperability and Layer 2 scalability, enabling seamless cross-chain experiences. As Head of Design at dcSpark Inc., I led Milkomeda’s branding, web presence, and visual storytelling, contributing to a Total Value Locked (TVL) peak of $97.6M. My work played a key role in elevating Milkomeda’s visibility within the Web3 ecosystem.

Role: Head of Design

Company: dcSpark Inc.

Tools: Figma, Photoshop

Timeline: November 2021 – July 2023

Milkomeda needed a strong digital identity to position itself as a leader in Layer 2 scalability. The challenge was to:

Develop a compelling online presence to showcase its advanced rollup technology

Differentiate Milkomeda in the competitive Web3 landscape

Attract developers and investors to grow adoption and reach new TVL milestones

$97.6M TVL Peak – Strengthened brand trust and adoption, leading to record Total Value Locked.

Stronger Web3 Visibility – Positioned Milkomeda as a Layer 2 leader through strategic design.

NASA Collaboration – Elevated branding with NASA-approved visuals, reinforcing Milkomeda’s innovation.

This project highlights how strategic branding and UX/UI design can drive Web3 adoption and engagement. By crafting a visually compelling and technically advanced digital presence, Milkomeda reached a TVL peak of $97.6M and secured its position as a leader in Layer 2 scalability.