Plum Village – UX/UI for a Mindfulness App with 140K+ Users
Robert Licau
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Posted Dec 11, 2024
I played a key role in developing the mobile and tablet versions of the Plum Village app for both iOS and Android. This app, used by over 140,000 people.
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Timeline
Aug 1, 2018 - May 31, 2020
The Plum Village App brings the mindfulness teachings of Zen Master Thich Nhat Hanh to a global audience, offering free guided meditations, Dharma Talks, and mindfulness practices. Designed for iOS and Android, the app supports users in cultivating peace, compassion, and well-being in daily life.
As Lead UX/UI Designer at Plum Village, I developed the mobile and tablet versions, ensuring an intuitive and calming user experience. The app reached 140,000+ active users and achieved maximum ratings on both the App Store and Google Play.
Role: Lead UX/UI Designer
Company: Plum Village
Tools: Photoshop, Figma
Timeline: August 2018 – May 2020
140,000+
Active users
Top Ratings
On app stores
Challenge
The goal was to design an accessible and visually calming experience that aligns with Plum Village’s mindfulness teachings. The app needed to:
Ensure a seamless experience across iOS & Android for all devices
Encourage long-term user engagement through intuitive UI/UX
Reflect the essence of mindfulness and simplicity in its design
iOS - iPhone & iPad
Android - Phone & Tablet
Deliverables
Cross-Platform UX/UI – Designed for iPhone, iPad, and Android devices, ensuring a smooth and engaging user experience.
Mindful & Calming UI – Developed a minimalistic, modern design that enhances meditation and relaxation.
Optimized Navigation – Simplified the user journey to make meditations, Dharma Talks, and mindfulness exercises easily accessible.
Results
140,000+ Active Users – Created an engaging app that reached a global mindfulness community.
Top Ratings on App Stores – Achieved maximum user ratings on both Google Play & App Store.
Global Accessibility – Enabled people worldwide to experience free guided meditations and teachings.
Conclusion
This project showcases my expertise in user-centered mobile design, combining simplicity, accessibility, and mindfulness into a seamless meditation experience. The Plum Village app continues to impact lives globally, making mindfulness more accessible to everyone.