Social Media Management for a Skin Care eCommerce Brand

Goal: To promote Brand, generating Traffic and driving sales Results: Generated direct sales and Traffic

43.2% increase in returning customers placed orders. With 291 purchases Bronze Cactus Sunless made 3.4X(ROAS) on Facebook and 3.45X (ROAS) on Pinterest. 

These ads reached 175,362 people and ads were seen by this group 448,444(Impressions).

3% of those reached clicked a link (Unique CTR), costing $0.68 per link click.

8840 people clicked on our Facebook advertisement. While 11,515 Pin clicks on Pinterest.

Choosing the right creative Strategy: Since the brand was in the skincare and tanning niche, it was crucial to emphasize their usage, benefits, and safety. Through research and analysis of the brand, I determined that using Video ad format showcasing the products to deliver the right content to the targeted audience. This creative strategy ultimately contributed to the campaign's success in generating direct sales and traffic.

Campaign Strategies: To improve the performance of the account, I implemented various campaign strategies such as Traffic, Conversion, Engagement, and Re-marketing campaigns. Through continuous testing and optimization, I also conducted CBO and ABO testing on the campaigns. As a result, there was a 54% increase in revenue from social sales.

Writing Engaging Copy: I worked on crafting engaging ad copy content that resonated with the brand's target audience, resulting in improved campaign performance.