Social Media Marketing Campaign for a Beauty Brand
Ankita Agarwal
Nail and Beauty Products (Facebook & Instagram focus)
Goal: To promote Brand, generating Traffic to the website and driving sales
Result's: Generated direct sales and Traffic
Over a 3 month period targeting customers with Paid advertising:
16.27% increase in returning customers placed orders. With 248 purchases Treasure4nails made 7.7X(ROAS).
These ads reached 207,818 people and ads were seen by this group 820,043(Impressions).
6.81% of those reached clicked a link (Unique CTR), costing $0.17 per link click.
55,813 people clicked on our advertisement.
Achievement
Choosing the right creative Strategy: During my competitor market research I analyzed the targeted audiences and got visually designed images for carousel ads, and video ads resulting in a significant increase in conversion rates.
Campaign Strategies: To improve the account’s performance, I implemented and tested various campaigns such as Traffic campaign, Conversion campaign, Engagement campaign and Remarketing campaign resulting in a 50% increase in revenue from social sales. Regular Optimization's and analysis of the campaigns refined the account performance.
Interest Based Targeting: By testing various interest-based targeting strategies, I implemented indirect targeting that focused on top brands related to fashion and nail supply in the USA. This broad targeting approach, combined with a focus on product niche, resulted in a 1.13% increase in conversion rate.
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Posted Jun 8, 2023
Created and executed social media marketing campaign that increased awareness and conversions. The ads resulted 16.27% increase in returning customers.
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