Pinterest Campaign Strategy for Rugs Brand

Goal: To promote Brand, generating Traffic to the website and increasing sales

Results: Generated direct sales and Traffic

3.5% Increase in revenue with 40 purchases East Perry had a whopping growth of 8.89X(ROAS)

These ads reached 301,892 people and ads were seen by this group 530,430(Impressions).

2% of those reached clicked a link (Unique CTR), costing $0.31 per link click.

There was a 140% increase in-store sessions and a 74% increase in page visits through Pinterest marketing. 

Choosing the right creative Strategy: As a homeware industry brand specializing in sheepskin and rugs, I conducted thorough research on the business to develop a successful creative strategy. By utilizing Standard Pins that showcased our rugs, we were able to drive website traffic and increase sales.

Campaign Strategies: To enhance the account performance I tested various campaign strategies which included a Traffic campaign, Conversion campaign, and Remarketing campaign which led to a significant increase of 13.33k increase in page visits through social sources.

Keyword Research: I conducted extensive keyword research and identified relevant interests within the brand's niche, which included fabric-based, DIY, interior-based, and trend-based research. I utilized various strategies based on these findings to drive traffic and increase sales on the website.