Bistro JEIL

Bistro JEIL

Jeilgwan is a modern Korean bar that reinterprets the depth and elegance oftraditional Korean cuisine with a contemporary touch. The brand centers aroundthe experience of sharing good food and drinks in a warm, conversationalatmosphere. The space is designed to offer a refined yet relaxed ambiancewhere visitors can enjoy with all senses. The logo takes inspiration from thetraditional Korean eaves (cheoma)—reimagining their elegant curves and architectural balance within the letterforms of “JEIL.” This creates a sophisticated andharmonious identity. The brand’s color palette, black and white, symbolizes theharmony of yin and yang, expressing a balance between tradition andmodernity. Soft curves combined with clean typography highlight Jeilgwan’sunderstated elegance.