Only 5 to 10% of

Only 5 to 10% of gamers have ever tried VR because the hardware barrier makes the experience feel out of reach. I designed a social suite that closed that gap visually, using full-body player reactions in grayscale to sell the feeling rather than the equipment, bold type that read like a dare, and neon purple accents that made the brand feel like it belonged in the world it was selling. Every post drove toward registration by making signing up feel like the only logical next move.