The work behind the lens by Soul LucianiThe work behind the lens by Soul Luciani

The work behind the lens

Soul Luciani

Soul Luciani

The work behind the lens was already exceptional. The brand just needed to get out of its own way. I built the complete visual system for Korin Harris from scratch, including logo, typography, color palette, and stationery, then extended it into a full lookbook. Every decision was made in service of restraint, so the photography leads and the brand carries the authority behind it without competing with it.
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Posted May 8, 2026

The work behind the lens was already exceptional. The brand just needed to get out of its own way. I built the complete visual system for Korin Harris from s...