Launching a first merch drop

Launching a first merch drop without an established product line means the clothing has to do the branding work. I designed two pieces around the brand's daisy mark, using a minimal chest placement and dual side stripes to give the collection a clean athletic silhouette. The back graphic combined distressed type, an editorial figure, and brand verse to add depth and intent beyond a logo tee. The collection gave the brand a physical product that new customers could connect with and existing followers would actually want to wear.