The name alone demanded a

The name alone demanded a visual identity with character. Starting from zero, I built the complete system for Bulldog Coffee, including logo, typography, color palette, and brand guidelines, then extended it across every physical touchpoint: cups, sleeves, bags, business cards, and packaging. The identity had to hold at every scale from a sticker to a storefront without losing its edge. It does. Rugged, confident, and recognizable enough to build real loyalty in a crowded market.