Morse Micro | Refract Group

During my time at Refract Group, a Sydney-based creative agency, I spearheaded the video editing for Morse Micro, a pioneer in Wi-Fi HaLow technology. My mission was to take high-level tech demos and field trials and translate them into engaging, high-energy content. I focused on making their complex hardware breakthroughs understandable and visually striking for a global audience.

Phase 1: I took their long-form product demos and field tests, stripping them down to their most essential parts.

Phase 2: To keep it techy, I leaned heavily into clean, bold typography to highlight key specs. I used custom graphics to create call-outs and markers on the physical products, making sure the viewer's eye goes exactly where the innovation is happening.

Phase 3: I specialized in repurposing their technical deep-dives into engaging short-form content. By keeping the edit tight and the visuals crisp, we made high-level Wi-Fi tech feel fast, modern, and exciting.

Clean, intentional, and informative. This project was all about proving that even the most "technical" product can have a compelling, easy-to-digest story when you apply the right visual hierarchy.

You can catch the full library of shorts and product demos I edited over on their official page: 👉 Morse Micro Reels