Everlab Ad Creative Project | Refract Group

During my time at Refract Group, a Sydney-based creative agency, I spearheaded the video editing for Australia’s leading longevity program, Everlab, I focused on creating high-conversion ad content. In the medical and wellness space, the vibe is everything. I was responsible for building a visual world that feels clean, trustworthy, and cutting-edge, helping people understand the future of health screening through sleek, intentional motion design.

Phase 1: Since I was working with a mix of stock footage, the challenge was making everything look like it was shot in the same room. I applied custom color grading to every clip to ensure a consistent.

Phase 2: Phone mockups and integrated their app interface really works. This allowed potential members to see exactly how the longevity program works in their hands, making the digital experience feel tangible and real.

Phase 3: I used minimalist typography and clean captions to highlight key benefits, like advanced screening and longevity protocols,ensuring the message hits home even if the viewer is watching on mute.

Ads that don't feel like "noise." By combining thoughtful stock selection, precise app mockups, and a unified color grade, we created a series of videos that positions Everlab as the gold standard in Australian health tech.