Offset is an up and coming name in the financial technology sector. Their unique web application simplifies the process of providing accounting and book-keeping services to major TV & streaming platforms.

I'm leading all branding and design work related to the 2022 launch of Offset. I started by creating a strong and cohesive brand guidelines document that was distributed to all members of the board.

A modern typeface that is clean and legible has been key to the success and adoption of the Offset logo symbol. This, coupled with a modern, non-threatening, trustworthy colour pallet, has Offset positioned perfectly for its 2022 entry into the online financial sector.