I Am Moore is a passion project, inspired by many leaders of SME businesses who want to create ladders of opportunities for young people to take the first step in social mobility, rather than pull the ladder up behind them, they want to invest time and effort in bringing others up with them. Leaders like you, who create jobs every day, this is for you to enable you to access support funding to create more jobs.

Space Mono is an original fixed-width type family designed by Colophon Foundry. It supports a Latin Extended glyph set, enabling typesetting for English and other Western European languages. Developed for editorial use in headline and display typography, the letterforms infuse a geometric foundation and grotesque details.

The arrows signify ambition, speed, and a drive to advance, as well as B2B and B2C. The name itself is catchy and memorable so, when combined with strong typography, the arrows help create strong brand recognition.