Cseriti thing (eCom, IoT): GTM-strategy, business planning

Olga Zemliakova

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Market Researcher

Business Analyst

Product Analyst

Google Sheets

Task

We are looking for a solver to research new trends and innovations in the field of sustainable clothing consumption. There is a hypothesis that the Hungarian market is not yet exhausted, and the business models used can still be improved. In terms of resources, we have investments, but we should rely on the possible minimum. The project will also make sense if it is possible to reach at least breakeven in 1 year, and it is best to recoup all investments during this time and start receiving the first profit. It is necessary to study the possibilities and needs of the sustainable clothing consumption market

Project Overview

Research conducted to evaluate the feasibility of implementing a smart charitable clothing collection system in Budapest, Hungary. The goal was to assess market potential, logistics requirements, and technical implementation possibilities.

Research Process

Analyzed Budapest's population demographics and clothing donation patterns
Evaluated existing container systems and technology solutions
Calculated potential collection volumes based on population data
Designed process workflows for clothing collection and sorting
Assessed technical requirements for smart containers and authentication

Key Findings

Market Potential: With 1.7 million residents and 25% willing to donate, estimated annual clothing donations could reach 1,062,500 kg
Collection Rate: 3000 kg target volume achievable within 1-4 weeks depending on seasonality
Technical Solution: Identified viable MVP using Alibaba containers, Wi-Fi scales, cloud storage, and QR authentication
Process Optimization: Developed efficient workflows for logistics, warehouse operations, and online listing

Recommendations

Implement phone number + DeviceID authentication to prevent system abuse
Create separate "Vintage" section for high-value items
Start with MVP solution to validate assumptions before larger investment
Focus on seasonal collection patterns for optimal resource allocation
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Posted Nov 15, 2024

Comprehensive business plan for a sustainable fashion venture in Budapest. Includes market trends, competitor analysis, financial projections, business model.

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Market Researcher

Business Analyst

Product Analyst

Google Sheets

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