Detailed final result: http://caticloo.com/wp-content/uploads/2024/11/Competitors-overview-for-Flowers-eCom.pdf

Hidden Brand is the one of largest companies in online flowers trading market of the City. Age of company: 12 years; started working online from the very beginning and was one of the first online flower services of the local market. Company wants to prevent possible crisis of growth and to receive the data for developing a new growth strategy.

Project Overview: Research was conducted to analyze competitors in the customer intelligence and loyalty program market, with a focus on companies operating in Switzerland and Europe.

Identified key players in the market through comprehensive database searches

Analyzed service offerings and unique value propositions of each competitor

Compared features, market positioning, and target audiences

Evaluated technological capabilities and specializations

Market segmentation between broad customer intelligence platforms and specialized loyalty solutions

Growing trend towards AI-powered customer behavior prediction

Importance of offline-to-online customer tracking capabilities

Regional variations in service offerings and market penetration

The research revealed distinct market positioning opportunities, with companies either focusing on comprehensive customer intelligence or specialized loyalty programs. Success factors included strong technological capabilities, particularly in AI and machine learning, and the ability to bridge offline and online customer experiences.