L'envol is a unique art space and café inspired by the book "The Little Prince." The venue comprises a gallery space, bar, and café, with carefully designed indoor and outdoor areas created by the artist Arnaud. Arnaud Nazare-Aga, a renowned artist with a passion for sculpture and architecture, has embarked on a new venture: Lenvol, a cafe and art space inspired by the beloved character of the Little Prince. This project aims to create a unique and inclusive space that celebrates art and community.

Project Objective To develop a strong brand identity for Lenvol, including a logo and visual language, that aligns with the cafe's unique concept and reflects the spirit of the Little Prince.

The Concept Behind the Logo The logo design reflects the essence of the Little Prince, symbolizing exploration and imagination with its French name, which suggests the theme of "taking off." Additionally, it incorporates a unique technique that allows the sign to glow in the dark, using bright yellow to represent light and hope, contrasted with deep navy to evoke the night sky.

Select fonts that strike a balance between elegance and legibility. Consider using a script font for the name "L'envol" to evoke a whimsical, handwritten feel, complemented by a clean and modern font for additional text and messaging.

L'envol's brand essence lies in its fusion of artistic expression, a cozy café atmosphere, and inviting outdoor spaces. It aims to provide an escape from the mundane, allowing visitors to experience the enchantment and wonder found in "The Little Prince" while enjoying quality art, beverages, and culinary delights. The branding strategy should evoke a sense of creativity, warmth, and a touch of whimsy.