UX Research on wedding in multi culture of the new generation

User Researcher

Figma

About the project

Embarking on wedding planning can be overwhelming and leave couples unsure of where to start. This project seeks to alleviate that burden by offering a sense of ease and manageability. With a deep understanding of Thai culture and the intricacies of Thai wedding processes, we aim to empower couples, ensuring they feel confident and supported as they navigate their unique wedding journey.

User Research

The initial step involves identifying user problems and aligning them with user desires. Through careful investigation and analysis, we aim to gain insights into user needs, pain points, and aspirations, informing the subsequent design process for creating meaningful and user-centric solutions.

The Needs

Wedding process

While researching about users, it's also important to involves diving into the wedding process, understanding its stages and user expectations. This knowledge guides us in creating a seamless and user-friendly experience that perfectly aligns with couples' needs and desires.

Combination of traditional

In a traditional Thai wedding, the morning ceremony is steeped in ancient rituals like Khan Mak, Rod Nam Sang, Sai Monkhon, and Rod Nam Dum Hua, emphasizing respect for elders, vows, and parental blessings. The evening celebration adopts a Western style with elements like a grand entrance, first dance, speeches, cake cutting, and dancing. This fusion of Thai tradition and Western customs offers a rich and diverse experience, allowing the couple to honor their heritage while enjoying the lively festivities of a Western-style celebration

Identify the problems

Guest List: Choosing who to invite can be challenging. Couples often struggle with deciding which family members, friends, or colleagues to include while keeping the guest count small.

Venue Selection: Finding the perfect venue that suits the intimate atmosphere can be a concern. Couples look for smaller venues that offer a cozy ambiance and cater to their guest count.

Budget Management: Planning a wedding within a specific budget is crucial. Couples want to ensure they allocate their funds wisely, focusing on elements that matter most to them while keeping costs under control.

Personalization: With a smaller wedding, couples often desire to personalize the details. They want the wedding to reflect their unique style and personalities, ensuring a meaningful and heartfelt experience for themselves and their guests.

By recognizing and addressing the concerns that arise during the planning process, we can effectively identify solutions and meet the needs of the couple. It is crucial to have a comprehensive understanding of traditional customs and respect the couple's preferences to ensure a successful outcome. This approach enables us to offer tailored solutions that address the concerns and create a wedding experience that aligns with the couple's vision and desires.

Based on a thorough review of the available information, we have identified the initial primary solutions that will form the basis for creating the product draft. However, it is essential to acknowledge that throughout the development process, these solutions may evolve, change, or require adjustments. We remain open to feedback and new insights, recognizing that our approach must remain flexible to ensure the final product meets the evolving needs and expectations of our target audience.

Primary solutions

Our commitment is to deliver a solution that not only addresses current challenges but also embraces opportunities for improvement along the way.

Develop an initial workflow

Develop an initial workflow and continuously refer to the previously gathered information during the process. Embrace the possibility of making mistakes and not achieving perfection in the first attempts.