MyFriend - Pet's App
Pisacha S
User Researcher
UX Designer
UI Designer
Adobe Illustrator
FigJam
Figma
MyFriend Pet App: your all-in-one service for everything your furry friend needs! From pet care tips and health tracking to grooming services and a community of fellow pet lovers, we’ve got you covered. Simplify your pet parenting journey and give your beloved companion the best with just a few taps.
To address the challenges and solutions related to the app’s development and user experience, we can categorize the problems users face, the rationale behind chosen solutions, and the task flows associated with adapting features and ensuring the app’s longevity. Here’s a detailed breakdown:
Challenges
The app contains numerous interconnected features, making it essential to pay close attention to detail throughout the entire application. It is also crucial to establish a design system from the outset.
Adapting to New Features
Problem?
Users reported feeling overwhelmed by the rapid introduction of new features that did not align with their needs or expectations.
How does the problem affect users?
This leads to confusion, frustration, and a lack of engagement with the app, ultimately resulting in decreased user satisfaction and retention.
Solution?
We prioritize features based on user feedback and feasibility to ensure that new additions are relevant and beneficial.
What does the solution satisfy compared to the set goal?
This approach aligns with the goal of enhancing user engagement and satisfaction by introducing features that truly meet user needs.
User Research Insights
Problem?
Initial assumptions about user needs were proven wrong through user research, highlighting a disconnect between the design team’s vision and actual user preferences.
Solution?
We integrate ongoing user feedback into the development process to ensure alignment with user expectations.
My Role in the Project (UX/UI)
Develop new features for the app.
Maintain consistent branding throughout the project.
Oversee social media content and strategy.
Conduct user interviews and analyze feedback.
Collaborating with development teams to ensure proper design and interactions.
