Case Study: Designing the UX/UI for a sports betting mobile app
Overview
StakeMate is a promising UK-based eGaming startup aiming to disrupt the present-day betting scene for new and experienced bettors by providing simpler product experiences and improved user engagement while ensuring fair bet outcomes.
Assumption
Most sports betting applications have noisy, visually cluttered user interfaces, which contributes to information overload and may be one of the reasons people (both novice and expert bettors) fall short, resulting in reckless gambling.”
Opportunity
In light of these findings, a viable opportunity to disrupt the betting scene emerged to create a mobile-first product with simpler user interfaces and more engaging features to enhance the experience of the intended audience. Most importantly, we aimed to encourage responsible gambling, create safe betting environments, and ensure fair bet outcomes and settlements for novice and expert bettors.
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Posted Sep 16, 2023
Translated and delivered the first approved version of a sports betting mobile application from earlier shared conceptual mockups to pixel-perfect designs.
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Stakemate
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