Project completed as part of

Project completed as part of my work at a B2B marketing agency for a customer engagement platform.

I conducted ICP-based company and contact research for outbound campaigns, identifying relevant target companies, validating fit against project criteria, and finding key decision-makers across selected markets and industries.

My work also included sourcing business contact information, verifying and cleaning data, and preparing qualified prospect lists for sales outreach.

The project required adapting research criteria across different B2B segments while maintaining data quality and consistency at scale.