My Top 7 Proven components in E-Commerce Strategies
Liliia Kasian
Marketing Strategist
Content Creator
Social Media Manager
Top 7 Proven E-Commerce Strategies:
Social media is saturated with users - every 6 seconds Instagram has 37 new users, and it can be easy to get lost in the crowd. But don't let that discourage you! Instead of following the trends, focus on creating unique content that will inspire and engage your audience.
Branding Portrait
The branding portrait includes four key components: the brand's personality, storytelling approach, content pillars, and buyer persona. This proven system has a track record of delivering results that surpass the traditional ICP (ideal customer profile). The portrait should be based on the brand's values.
CTA and 1.5 Hook Rule
In the first 1.5 seconds of your reels or TikToks, it's essential to grab your audience's attention and keep it until the end. Every post should include a call-to-action.
Navigational Content
Clients want an easy-to-navigate experience, and you can be the one to simplify their tasks effectively. Make it easy for them to find what they need on your website or social media platforms.
Influencer Marketing
Influencer marketing is an effective way to build authentic and trusted relationships between brands and their target audience. By leveraging the influence of influential people, brands can reach a large audience in a cost-effective way. It can boost your brand awareness, credibility, and sales. Start small with micro-influencers who have under 5,000 followers.
Brand Legend and Tone of Voice
People connect with stories, so make sure your brand has a compelling one. Use a unique tone of voice to differentiate your brand from competitors.
Don't Use Trend Audios - Be a Trend
Trend audios should only make up 10% of your content. Focus on creating original content that sets trends instead of following them.
UGC
User-generated content has the potential to be the most powerful type of content in your social media strategy. Encourage customers to share their experiences and stories with your brand, which can help build a strong connection between your brand and your customers.
