Developed and implemented a new brand strategy, spearheading storytelling initiatives and managing social media channels, achieving a 75% increase in followers, driving brand growth, and generating leads in the first two months.
Built the brand's team from the ground up, collaborating on creative content with Paid Socials to produce engaging campaigns.
Collaborated on strategic e-commerce brand campaigns, enhancing brand presence and engagement. Managed the release plan for a YouTube series, coordinating content and optimising reach over the last three months.