Engaged and cultivated the 2 million Emma fintech community;
Maintained up-to-date knowledge of organic and paid social media trends and algorithms to optimise content performance and drive organic engagements 67% conversion to the app;
Crafted and executed storytelling strategies to humanise the brand, fostering deeper emotional connections and brand loyalty across LinkedIn, Instagram, YouTube, TikTok, Facebook, X, and Snapchat;
Developed interactive campaigns and compelling copy for posts and ads, conducting interviews on the streets of London and mastering UGC myself to drive active participation and collaborating with performance marketing and product teams to maximise engagement.