POUR SOME MORE - Brand, Content & GTM Strategy
Liliia Kasian
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Posted Jan 9, 2023
End-to-end brand build for wellness tea brand. Owned strategy, creative direction, content systems, and launch planning across socials, paid, email, and web.
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POUR SOME MORE - Brand, Content & GTM Strategy
Brand Manager · Content Strategist · Creative Lead
Scope: Brand strategy · Multiplatform content management · Launch planning · Creative direction · Community & email
Timeline: [Ongoing]
Outcome:
Built full brand system from zero
Defined content & channel strategy for launch
Designed packaging & sensory brand experience
Prepared social, paid channels & email for go-live
