Senior Social Media & Content Creator — Kasha.io
Mar 2025 – Present | B2B SaaS / Fintech / Startup
Created and led content across Instagram, TikTok, LinkedIn, and YouTube for an all-in-one business tool offering invoicing, CRM, websites, contracts, and more.
Developed and executed multi-platform content strategies, from ideation to analytics
Designed and delivered performance creatives for paid social (PPC)
Created user-friendly product guides used internally and externally
Contributed to brand storytelling, website UX, and onboarding experience
Collaborated with design/dev teams in a fast-paced startup environment
Focus areas: Social strategy, paid ad creatives, user education, SaaS content, product storytelling