My Role

My task was to overhaul the entire visual design experience for both web and mobile platforms. The client's request was to revamp the branding, without any changes to the UX design. Their main focus was on improving the visual aspect of the product.

Solution

For this project, I developed a new branding strategy along with a fresh e-commerce web design experience and an engaging mobile interface.

1) Web E-commerce

2) Branding & Mobile E-commerce Design

Learnings

E-commerce = Conversion rate optimization

Right from the start, my main goal for this website was to identify ways to enhance the current low conversion rate.

A major area of concern was the website's checkout process, which had several issues that needed to be addressed in order to improve the user experience and increase conversions.

Communication with the dev team and PM is key!

In addition to the redesign, our focus was on creating a pixel-perfect experience that fostered a sense of trust and credibility with our customers.

It was imperative that the user experience was seamless, allowing users to effortlessly navigate the website and complete tasks without any hindrances.