Poblano - Webflow Web Design

Elyes Ben M'rad

Visual Designer
Web Designer
Frontend Engineer
Figma
Webflow

Summary:

I was tasked by Poblano Yoga to design their landing page, creating a user-friendly website focused on wellness. Poblano Yoga’s mission is to offer personalized yoga and fitness experiences that enhance both physical and mental well-being.

Personas:

1- Yoga Enthusiast:

Seeks a supportive environment for physical and mental growth
Desires easy access to class booking and wellness content

2- Fitness Client:

Wants personalized training to achieve specific fitness goals
Seeks flexibility and personalized coaching

Impact:

The redesign boosted engagement by simplifying the booking process and improving user experience. The intuitive platform facilitated higher participation in classes and personalized sessions.

Learnings:

A clear, cohesive design system enhances usability. The simplified booking and wellness content optimized user satisfaction and platform engagement.
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