Elyes Ben M'rad
Summary:
I was tasked by Poblano Yoga to design their landing page, creating a user-friendly website focused on wellness. Poblano Yoga’s mission is to offer personalized yoga and fitness experiences that enhance both physical and mental well-being.
Personas:
1- Yoga Enthusiast:
Seeks a supportive environment for physical and mental growth
Desires easy access to class booking and wellness content
2- Fitness Client:
Wants personalized training to achieve specific fitness goals
Seeks flexibility and personalized coaching
Impact:
The redesign boosted engagement by simplifying the booking process and improving user experience. The intuitive platform facilitated higher participation in classes and personalized sessions.
Learnings:
A clear, cohesive design system enhances usability. The simplified booking and wellness content optimized user satisfaction and platform engagement.